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Strategy. Design. Growth.

Turn the traffic you already have into revenue you can measure.

We help ambitious businesses find where their website leaks customers, redesign the journey, and keep optimising it — so more of your existing visitors actually convert. No templates. No guesswork. Just design treated as a commercial instrument.
What we do

Three connected services. One commercial goal.

Cargill Digital is a UX and conversion-rate-optimisation (CRO) studio. We do three things: we discover where your site is losing customers, we design and build a faster, clearer experience, and we optimise it continuously so conversion keeps climbing. Everything is bespoke and tied to a commercial number you care about.
The process

End-to-end CRO and UX, built around your goals.

Discover & Strategize

We take the guesswork out of what your users are actually doing. Through UX audits, heatmapping, session analysis and user research, we pinpoint exactly where your site is losing money — then map a clear, prioritised plan to fix it.
UX Audits
Heuristic analysis
Funnel mapping
User research
Competitor benchmarking
Behaviour analysis

Design & Build

We turn the plan into fast, intuitive, accessible websites. By pairing clean, functional design with solid, scalable code, we build experiences that load instantly and guide users smoothly toward checkout or enquiry.
UX/UI Design
Wireframing & prototyping
Design systems
Accessibility
Development
Full digital transformation

Optimise & scale

A great website is never finished. Through ongoing A/B and multivariate testing, behavioural analytics and clear reporting, we keep refining your user journeys so your conversion rate climbs month after month.
A/B & multivariate testing
Behavioural analytics
Reporting & insights
Retainers
Why Cargill Digital?

Senior, hands-on, and accountable to your numbers

You work directly with the person doing the work. No account managers, no juniors learning on your budget, no recycled templates. Eight-plus years across ecommerce, SaaS, healthcare and regulated sectors, brought to bear on one thing: your conversion rate.
100% bespoke
Custom roadmaps and builds tied to your commercial goals.
Measured on outcomes
Success is conversion rate, AOV, lead volume and bounce — agreed before we start.
No-nonsense delivery
The whole lifecycle, transparent and jargon-free.
What clients say

What our partners say about working with Cargill Digital.

Real partners in growth and execution
Lofty.com logo
I've worked with Cargill Digital for several years on projects spanning brand identity, websites, digital advertising, and more. They are an outstanding team with a that create experiences that are not only beautiful but also intuitive and user-focused. They are fantastic collaborators and I would confidently recommend for any design challenge.
Dave Carter
Vice President, Marketing at Lofty Inc
Got some questions?

Service questions, answered.

Discovery finds the problems, Design & Build fixes them, Optimise & Scale keeps improving them. You can start with any one.

No. Discovery, Design & Build and Optimise & Scale work as one journey, but you can start with any single one. Most people begin with Discovery, then continue into build and optimisation as the value becomes obvious.

Usually with Discovery. It's the lowest-risk way in — we find exactly where your site is losing customers and hand you a prioritised plan, so any spend after that is backed by evidence, not a hunch.

Both, deliberately. We diagnose the conversion problem, design and build the fix, and keep optimising it — so the strategy, the craft and the results stay joined up instead of being handed between separate agencies.

Let's find the revenue your site is leaving behind.

We work with ambitious businesses that treat design as a commercial tool, not decoration. Every decision we make traces back to user behaviour, a data point, or a conversion goal. If that's the kind of partner you're after, let's talk.