Discovery & Strategy
Stop guessing why your website underperforms. Know exactly where it leaks.
Through UX audits, heatmapping, funnel analysis and user research, we pinpoint precisely where and why visitors drop off, then hand you a prioritised, commercially-ranked plan to fix it.
What it is?
A UX & CRO audit, in plain terms.
A UX and CRO audit is a structured review of your website that shows where users get stuck and where you’re losing conversions, using real analytics, session recordings, heatmaps and expert evaluation. You finish with a clear, prioritised list of what to fix and the commercial reason behind each one. It’s the cheapest way to make every design and build decision that follows a data-backed one, not a guess.
Why it matters
Redesigning on opinion is the most expensive mistake in digital.
Most teams redesign based on what the loudest person in the room thinks. Then they’re surprised when conversion doesn’t move. Every week you run on assumptions, you’re paying for traffic that bounces, carts that empty and enquiries that never arrive. Discovery replaces opinion with evidence, so you only build what actually moves the number.
What’s included
Everything we look at to find your hidden revenue.
UX audits
A full expert review of the journey against conversion best practice.
Heuristic analysis
Scoring the experience against established usability principles.
Funnel mapping
Tracing each step to find exactly where users fall out.
User research
Talking to and observing real users to learn the ‘why’.
Competitor benchmarking
How you stack up against the sites winning your customers.
Behaviour analysis
Behaviour analysis — heatmaps, scroll-maps and session recordings of real visits.
The process
Structured, fast, and almost no lift on your side.
Plug in
We connect to your analytics, or set up various trackers and tools. A quick, one-time setup.
Investigate
We analyse the data, run heatmaps/recordings and review the journey against best practice.
Prioritise
We rank every finding by commercial impact and effort, and walk you through the plan.
What clients say
What our partners say about working with Cargill Digital.
Real partners in growth and execution
I've worked with the Cargill Digital team across multiple projects. Whether starting from scratch or untangling existing UX problems, they set an unusually high bar for every design decision. I'd work with them again without hesitation.
Mark De Vos
Beaumont Penrose
The deliverable
A prioritised roadmap you own, whether you build with us or not.
You get a clear report: the issues, ranked by impact on revenue, with the evidence behind each and a recommended sequence to fix them. It’s yours to keep. Most clients move straight into Design & Build with us, but you’re never locked in.
What it leads to
Insight is nice. Revenue is the point.
Fewer drop-offs
Fix the exact friction points costing you conversions.
Higher AOV & conversion
Prioritise changes that move commercial metrics, not vanity ones.
Confident decisions
Every design choice backed by behaviour, not opinion.
Got some questions?
Discovery questions, answered.
Most audits land within 2–3 weeks, depending on traffic volume and the size of the site.
Ideally yes — the richer the data, the sharper the findings. We’ll guide setup if anything’s missing.
We lean more on heuristic review, research and benchmarking, and set up tracking for the future.
No. The roadmap is yours. Most clients continue with us, but there’s no obligation.